I did not make any plans for my 30th birthday (to the exasperation of my friends.)
My neighbors tried to make plans when we met at the dog park.
Jack: “You’re not celebrating?!”
Jill: “You have to do something for your 30th!”
Me: “I am not a big holiday person, and a big party feels gauche in light of the Dallas shootings.”
Jack: “I get that, but you should do something.”
Me: “Like what? Pool time? Bars and drag shows? Brunch? That’s every weekend.”
Jill: “Yeah, living in Oak Lawn is kind of a permanent vacation.”
We did get out of the house this weekend, spent some serious time at the pool, and even had a few long walks downtown.
New and old buildings at the edge of downtown Dallas (near the farmers’ market.)
A mannequin with a fabulous hat at Flower Reign in Oak Lawn, Dallas.
Continue reading “Perma-vacation” »
I have been in Dallas for almost a year and this city exceeded my expectations.
Although the decision to move to Dallas well-informed, I am still continually surprised by this place.
Exploring downtown Dallas in summer
The crowd at the March Gay Bingo / Resource Center Event at Station 4 in Dallas.
Continue reading “A New Path” »
The Prince by Niccolò Machiavelli is one of my favorite books. I re-read it constantly.
This Italian political treatise is about 500 years old, but contains a lot of insights into human behavior that translate well into modern life, particularly politics and marketing.
I recently thought of my favorite passage from The Prince during an awful client meltdown.
This situation will be familiar to many of my digital marketing friends:
- The client previously had significant engagement on their blog and social media.
- Organic visibility fell off now that Facebook and other social networks started pushing paid ads.
- The client doesn’t want to spend money on social media advertising, and blames your firm for supposedly providing subpar content.
- A competitor comes out of the bushes, and makes unrealistic promises of organic reach and other snake oil remedies.
- Client is now pissed.
When dealing with a client who refuses to accept digital marketing changes, I think about Machiavelli’s warning to leaders who face resistance to change: Continue reading “Machiavelli and Marketing” »
We recently experienced the Dallas Stars in Style.
Michael started at the Thomson Reuters Carrollton office last week and already managed to score us free tickets to a Dallas Stars hockey game.
We also saw a Dallas Stars hockey game last fall because Michael won free tickets from his gig at 7-Eleven Corporate. The 7-Eleven seats were nice, but Thomson Reuters has a suite! Continue reading “Networking at the Dallas Stars Game” »
I survived the trip to Minnesota, somehow.
I was initially very apprehensive about returning to Minnesota. After being gone from a place from an extended amount of time, it is natural to plot a dramatic entrance.
But reality often looks very different.
Despite the awful weather and shady Delta checking agents, it was actually a fun and productive work trip.
The flight from Dallas and Minneapolis was wonderfully short and empty. I did not have anyone sitting next to me, but instead received the gift of seven toddlers behind me.
This is why they invented on-flight cocktails, and Starbucks!
A shot of the Texas countryside from my Delta flight to Minnesota.
The wintry landscape in lower Minnesota.
So grateful for the Starbucks on this Delta flight.
I did Minnesota in style.
Our annual Account Management meeting was at the Radisson Blu, a swank new hotel attached to Mall of America. Continue reading “Minnesota Homecoming” »